A CORPORATE VIDEO PRODUCTION: HOW IT CAN HELP YOUR BUSINESS?
TRENDS IN CORPORATE VIDEOS Video marketing, one of the communication tools to the extent of any company is experiencing spectacular growth in recent times. The emergence of social networks and the increase in the relevance of multimedia content is promoting the use of audiovisual communication by companies. In this post, we talk about its impact and the latest trends. THE ENGAGEMENT Online platforms use engagement to measure the effectiveness of their communications. This data is an indicator of the quantity and quality of interactions that a certain action has had: views, likes, recommendations, etc. It is proven that the audiovisual format achieves greater engagement. For this reason, the main agents in each sector choose video for companies to communicate. SEARCH ENGINES Another sign of interest in this type of support is video searches. The demand is so strong that the YouTube platform has positioned itself as the second most visited website in the world, o...