A CORPORATE VIDEO PRODUCTION: HOW IT CAN HELP YOUR BUSINESS?

 

TRENDS IN CORPORATE VIDEOS

Video marketing, one of the communication tools to the extent of any company is experiencing spectacular growth in recent times. The emergence of social networks and the increase in the relevance of multimedia content is promoting the use of audiovisual communication by companies. In this post, we talk about its impact and the latest trends.

THE ENGAGEMENT

Online platforms use engagement to measure the effectiveness of their communications. This data is an indicator of the quantity and quality of interactions that a certain action has had: views, likes, recommendations, etc.

It is proven that the audiovisual format achieves greater engagement. For this reason,  the main agents in each sector choose video for companies to communicate.

SEARCH ENGINES

Another sign of interest in this type of support is video searches. The demand is so strong that the YouTube platform has positioned itself as the second most visited website in the world, only behind Google. Seeing the repercussion, many companies have created their channel on the platform, where they post from Corporate Video Production communications.

THE LATEST TRENDS IN VIDEOS

Next, we bring you a summary of the latest trends that we believe will lead the evolution of the audiovisual market.

First of all, you have to mention the shoppable videos (affordable videos), a perfect type of content if you have an online store. They allow you to show your brand's products and offer direct links to your e-commerce so that the viewer can purchase them.

The format to choose will depend on the creative intention you want to give it, since it can be openly commercial content or, on the contrary, based on inbound marketing through storytelling (for example, a series where the products are integrated).

The big fashion firms are also embracing the format of creating short Actor Reel Production.

On the other hand, virtual reality will especially interest you if your target is mobile users since they can enjoy a unique and different experience. As a consequence of using this trend in videos, you will create a bond with the viewer. Greenpeace or the New York Times are already making productions of this style.

Another opportunity that you should not miss is to create a specific channel for corporate video. In this way, you will have space where you can advertise your company to attract talent and potential business partners. Companies like Google, Zalando, or Amazon have specific channels to communicate their work environment.

As you can see, video marketing is a very useful tool to manage your 360º communication. From actions with commercial purposes to corporate marketing, these resources will help you control the positioning of your business.

Our post-production and Pre-Production Services capacity for videos and video clips is given by our passion and our extensive knowledge about the world of audiovisual production applied to the business world to transmit the idea and corporate image in the best possible way to the target audience in question.

We are a professional team oriented to the field of audiovisual production of videos of all kinds, with experience in film production using high-tech equipment for recording and editing audiovisual content. We make your idea come true.

At Elon Production, a corporate video production company we make all kinds of high-quality and creative professional promotional videos that are personalized according to the requirements and needs, to which they are focused, with the clear objective of promoting and advertising either the brand image or products and services offered. We make adapted budgets regarding the work to be done and the price of promotional videos for companies.

HOW DO BUSINESS PROMOTIONAL VIDEOS WORK?

The videos advertising serve to show to the public in a creative and impactful way what we want to present through an optimal combination of images, sounds, text, and other audiovisual resources to get a video to convey the best values and the message of interest to the public we are targeting. Quality images, successful music, special effects, animation clips, captivating sounds, advertising slogans, voice-overs, and many other resources will help us to create an audiovisual piece of impressive interest that will attract the attention of potential clients.